The first instinct for a professional is generally to think in terms of «services I offer», but for greater marketing success, the more effective thinking is «whom I help». Michelle Golden ‘Social media strategies for professionals and their firms’
While a «brand promise» might be articulated by the seller, perceptions and brand value are ultimately in the control of the people external to the organization. Michelle Golden ‘Social media strategies for professionals and their firms’
Being found online is now critical. If people search and cannot find you at all, you lack credibility. Michelle Golden ‘Social media strategies for professionals and their firms’
Good leaders trust others will do what’s right and are in turn trusted by those around them to do the same. Peter Drucker Citado por Michelle Golden en ‘Social media strategies for professionals and their firms’
Customers who’ve experienced a strong recovery can sometimes become more loyal than those who haven’t experienced any service failures. Stephen Brown CItado por Michelle Golden en ‘Social media strategies for professionals and their firms’
It’s not if we make mistakes, but how we handle them when they occur that really matters. Perception of «an honest mistake» is a lot better than the denial or a cover-up. Michelle Golden ‘Social media strategies for professionals and their firms’
It’s pointless to worry about the way people spend their time, but rather hold people accountable for the end results. Michelle Golden ‘Social media strategies for professional and their firms’
By their very nature, social media tools are built on a foundation of openness, authenticity, sharing and spontaneity. Michelle Golden ‘Social media strategies for professionals and their firms’
The relationship aspect is the «social» part and the communication vehicle is the «media» part. Michelle Golden ‘Social media strategies for professionals and their firms’
Es curioso que habitualmente no se tenga en cuenta lo más importante y es que una comunidad pertenece a los usuarios, depende de los usuarios, existe gracias a los usuarios y no sería nada sin los usuarios. Óscar Rodríguez Fernández ‘Facebook. Aplicaciones profesionales y de empresas’